BMW's New Sub-Brand
Published Monday, 28 March, 2011 by Blog Admin. Categories: Green, News.
BMW has made it official. The luxury automaker will in fact be introducing a new sub-brand to effectively market a range of advanced standalone hybrid, range-extended, and plug-in electric models? or as BMW's head of marketing says, "innovative solutions to premium mobility."1 And, the name you may have previously heard whisperings, BMW i, has been confirmed.
The new sub-brand will be supported by a company established by BMW called I Ventures. And, the…